In 2011, Pledge the Pink (originally LoCo Motion), was a small, local, charity race—aimed at fighting cancer in South Carolina, and getting the lowcountry in shape.

Now, we’re an ambitious, not-so-small, breast cancer event—one that’s pushed 10,000 people off the couch, and given over a half-million dollars to breast cancer charities across the country.

Through our sister charity Pledge the Pink Foundation (formally known as Carolina Cups), these dollars provide gap funding for heroic, budget-restricted, nonprofit service providers.

We are able to slice through red tape, and support game-changing beneficiaries across the country.

The question we get asked most often? “What’s the deal with the flamingos?!”

Glad you asked! We are a bit obsessed with these magnificent pink creatures, because for us, they represent hope.

And a cure.

For every $100 that is raised by our “FlockStars”, we place a pink flamingo in our annual Flocks of Love display.

Our goal is 5,000 birds, which means that we will raise A HALF MILLION DOLLARS for the cause!

The 2019 Flock of Love will be on Fripp Island and open for public viewing between October 23-31 and, if all goes according to plan, it will break the Guinness World Record for largest pink flamingo flock.